618: Being Unique in Marketing Tactics and Life

Jesse Cole brought a new college summer baseball franchise to Savannah with high hopes. But people stayed away in droves. In a city with a pro ball team for 90-plus years, he had to do something very different—something bananas—to get their attention. Today, as the P.T. Barnum of Baseball, he has been a performer and showman for the past decade. His Fans First Entertainment owns and operates the Gastonia Grizzlies and Savannah Bananas. His teams have welcomed more than a million fans to their ballparks.