618: Founder Friday! w/ Tim Wendelboe | Oslo, Norway

It's Founder Friday and I am so pleased to finally welcome the one an only Tim Wendelboe!  Tim Wendelboe runs his own roastery and espresso bar in Oslo, Norway where he imports, roast and serve high quality coffees. Apart from winning 8 Nordic Roaster Competitions with his team, he was the 2004 World Barista Champion and the 2005 World Cup Tasting Champion and has also published several books on coffee. Tim spends a lot of time working together with the producers he buys coffee from in order to improve the quality of their coffees. He is also working on his own coffee farm, Finca el Suelo, in Colombia where he uses his knowledge in soil biology to grow coffee free from pesticides and mineral fertilizers. This was a great time talking about a wide range of subjects all related to pursuing excellence in operations, trade, leadership, and craft.  In todays discussion we cover:  Tim Wendelboe's coffee journey from 1998 to today Importance of systems and standards in coffee shops Competitive Coffee and Professional Growth Long-term relationships with coffee farmers and sustainability Roasting techniques and the shift to lighter roasts Staff training, retention, and creating a team-oriented culture Standards, Leadership, and Human-Centered Management Building Systems for Quality and Consistency The role of customer service and authenticity in coffee Future challenges in coffee quality and climate change Partnerships with Farmers and Sustainability Initiatives The importance of organizational knowledge and leadership The Future of Coffee and Customer Engagement Links:  https://timwendelboe.no https://www.instagram.com/timwendelboe/ Tim Wendelboe on YouTube   REGISTER NOW FOR THE SUMMER WEBINAR SERIES!  Build a Stronger Coffee Shop: One Step at a Time Great coffee shops don't happen by accident. They are built by hiring the right people, training them well, and leading them with clarity and consistency. In this live three-part Summer Webinar Series, Chris Deferio shares the practical systems and coaching insights that have helped coffee businesses build stronger teams, healthier cultures, and more resilient operations. Each webinar includes: Live instruction and Q&A PDF workbook One hour of virtual consulting for each live attendee Lifetime access to the recording Register for the individual sessions that fit your current needs, or scroll down to save 20% on the complete Summer Webinar Series. REGISTER NOW FOR THE SUMMER WEBINAR SERIES!    [email protected] of book a free call now:  https://calendly.com/chrisdeferio/30min    Related episodes: 252 : Founder Friday w/ Klaus Thompson of the Coffee Collective, Denmark 320 Founder Friday! w/ Francesco Sanapo of Ditta Artigianale, Florence, Italy 273 : Founder Friday w/ Anne Lunnel and Charles Nystrand of Koppi Coffee Roasters, Helsingborg, Sweden SHIFT BREAK! The New Classic Cafe: An Era of Understated Excellence 505: Maintaining Excellence in the Everyday Work of Coffee Shops w/ Maxwell Colonna-Dashwood