#618 Why Should I Buy From You?

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week   Why should I buy from you?  That simple question is at the heart of every sales conversation.  The question is simple, but the answer is more complex.  There are actually three parts to the answer.  Part one: Your answer must demonstrate an understanding of the customer's problem.  Part Two: You must describe how you are going to solve the problem Part three:  What makes you uniquely qualified to provide the solution.  Do those three things and you're likely to close the sale.