EPISODE · May 23, 2026 · 6 MIN
61商业故事会：购物中心的破局之道-如何在注意力稀缺时代逆袭
from 商业故事会
在注意力稀缺的时代，购物中心必须转型，才能吸引消费者。方胡通过重庆光环购物公园的成功案例，探讨了如何将商场从单纯的购物场所转变为情感价值和社交资本的聚集地。消费者的需求已不再是简单的购物，而是寻求有趣的体验和归属感。品牌也需适应这一变化，成为共建者，与消费者和商场共同创造价值。通过案例分析，我们看到，未来的购物中心需要兼具故事性、创新性和社区感，才能在激烈的市场竞争中生存。00:02:04:品牌焦虑与门店重塑：渠道失焦、表达失焦、用户失焦00:04:06:从卖货场到生活发生器：曼谷购物中心的思维重构与设计重构00:06:06:如何在注意力稀缺的时代破局？标题、内容、分享的关键要素解析
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61商业故事会：购物中心的破局之道-如何在注意力稀缺时代逆袭
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