#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran

Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer experience (CX), particularly within a large organization like an insurance company, and how it compares and contrasts with the B2C world. To help me discuss this topic, I'd like to welcome Rajesh Sankaran, SVP of Ecommerce  at A-MAX Insurance.   About Rajesh Sankaran   I am a Insurance and Ecommerce executive and technology leader with a passion to harness the technology to solve businesses problems. With 25+ years of experience helping large enterprises in Insurance, Manufacturing, Communications, and Technology grow and expand. I'm a technologist that came up through the development, business analysis and program management allowing me to manage implementing / supporting enterprise scale delivery to grow businesses and solve complex problems. Customer is king and I am obsessed with ensure our customers get the best experience with every interaction. Customer experience is always key and every interaction customer has with us, should be memorable!   Rajesh Sankaran on LinkedIn: https://www.linkedin.com/in/rajeshsank/    Resources    A-MAX Insurance: https://www.amaxinsurance.com/   Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150    Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom  Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com