62. Data-Driven Category Leadership in CPG With Todd Kluger, Lundberg Family Farms

62. If you're walking into buyer meetings with ranking reports instead of actionable insights, you're already behind. Retailers don't need to hear how great you are—they need you to help grow the category. In this episode, I sit down with Todd from Lundberg Family Farms to unpack how a legacy organic brand competes head-to-head with global CPG by leveraging true category management. We discuss holistic thinking from farm to shelf, investing in quantitative data analysis, measuring promotional ROI before spending a dollar, preventing out-of-stocks through disciplined forecasting, and using social listening to anticipate shopper needs. You'll hear why most trade dollars are wasted, how to avoid SKU proliferation, and why retailers reward brands that bring incremental growth—not just another coconut SKU. This is a masterclass in profitable, sustainable retail growth. Get instant access on the show webpage: RetailSolved.com/session62