62. Doing Business Without Replicating Colonial Thinking

In this follow-up to last week’s deep dive into the roots of colonialism, I’m shifting the focus to what it actually looks like to decolonise your business in practice, especially if you’re a solopreneur or coach.We’re going beyond the surface to talk about:🎙 Why your assumptions about your "ideal client" might be rooted in bias🎙 How colonial mindsets sneak into your messaging, lead magnets, and business relationships🎙 The influence of AI bias on your marketing and how inclusive language alone isn’t enough🎙 Why bro marketing and hustle culture are part of a colonial hangover many of us are still unpacking🎙 What it really means to decolonise your business as a lifelong practiceWhether this is the first time you’re thinking about these ideas, or you’ve been doing the work for a while, this conversation will give you powerful reflection points and direction for what comes next.LINKS:I'd love to invite you to dive deeper into racial inclusion work by joining me for the next round of my 10 week online program REPRESENTED. Check out all the details and join the waitlist 👉🏾 https://anniegichuru.com/representedCome say hi on Instagram, let me know where you are tuning in from. I'd love to hear from you 👉🏾 https://www.instagram.com/annie.gichuru