62 Evolving Your Message with Your Clients with Cher Hale

What do you do when you have a variety of strengths and experiences but can't find the thread that ties them all together? That's what happened to my guest, Cher, who also happens to be my team member, or "work wife," as I like to call her. :) When she first came into my world, she called herself a "writer," which was true but didn't communicate the full value she brought to the table. As you'll hear in the episode, our Message Breakthrough session triggered a series of events that helped her finally communicate what she really does, allowed her to raise her rates, and invited her ideal clients into her world. In this episode, we have a candid conversation highlighting the ups and downs of her journey as she evolved her message alongside her clients. "The more honest you are with yourself, the more success and comfort and clarity you're going to experience." - Cher Hale Announcements: I'm hosting a LIVE workshop in Las Vegas called How to Connect and Communicate with Ideal Clients. You can read more details about it and register at adriadecorte.com/workshop. No matter where you are in the world, I invite you to check out my group program Get Clear Get Clients. It's the perfect blend of high-touch guidance and structured support that will help you lay that foundation of message before rushing out and wasting energy and dollars on marketing. Read more details at adriadecorte.com/getcleargetclients. In today's episode, you'll learn: How to implement standard business advice so it speaks to YOUR voice rather than turning you into a business robot What stopped her from feeling stagnant in her business and spending every day on the "wrong" kind of busy How she quadruple her investment in a month after working with me What "active evolution" is and why you'd want to treat your brand as an experiment Warmth, Adria