#62: How to Build Great Businesses to Solve Hard Problems with the Co-Founder of Aspiration, Joseph Sanberg

  Joseph N. Sanberg believes that everyone who works – and everyone who wants to but can’t – should be able to afford life’s basic needs and live with financial security. He founded the Golden State Opportunity Foundation to expand financial security to the millions of Californians who work hard yet experience constant financial stress. Joe has been the leading advocate for the state’s new Earned Income Tax Credit (EITC) for low-income families. Joe not only lobbied California to pass the credit, but in 2015 when the state didn’t allocate enough money for outreach, Joe created CalEITC4Me. This community organizing program has connected working California families with $2 billion of state and federal Earned Income Tax Credits. This spring, CalEITC4Me led a grassroots organizing campaign that won a massive expansion of California’s EITC so that next year, 3x more working families – 1.7 million in total – will be able to earn the CalEITC. Please enjoy our conversation with Joseph Sanberg.