62 | How to Win More Shelf Space During Beverage Season

Summer is heating up — and so is demand in the beverage industry. In this episode of TRUCK YEAH!, we break down what peak beverage season really means for CPG brands and how it impacts your ability to stay on shelves and in-stock. From rising freight costs to tighter delivery windows, hosts Teddy and Jesse cover the logistical landmines and offer actionable strategies to help you plan ahead, secure capacity, and avoid costly out-of-stock scenarios. Whether you’re shipping sodas, seltzers, or sports drinks, this is your guide to surviving (and thriving) during the busiest time of year for beverage logistics. What You’ll Learn: What triggers peak beverage season and when it happens How out-of-stocks during this window can cost brands over $1 billion weekly The connection between on-time delivery rates and gross margin How to plan smarter and ship earlier to secure retail shelf space Mentioned in This Episode: How to Win More Shelf Space During Beverage Season: https://ziplinelogistics.com/blog/how-to-win-more-shelf-space-during-the-2025-beverage-season/ Follow Zipline Logistics: https://linktr.ee/ziplinelogistics