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#62 Le super pouvoir du personal Branding avec Yen Bui

EPISODE · Sep 15, 2025 · 1H 6M

#62 Le super pouvoir du personal Branding avec Yen Bui

from Booste ton gîte | Développe ton marketing · host Yann Jarno - Booste ton gîte

Avec Yen Bui (podcast Action Réservation), on décortique comment assumer tes partis-pris, parler “de personne à personne” et attirer des voyageurs qui te ressemblent. On parle aussi de l’effet filtre (adieux les clients “pas pour toi”) et de contenus concrets à publier.Au programme :• Quand lancer la com’ (indice : avant l’ouverture)• Poser ton positionnement en 1 phrase (pour qui, quoi, en quoi tu te démarques)• Email list & landing page : tes bases “maison”• Partenariats affinitaires (OT, labels, créateurs de contenu)• Storytelling utile (anecdote → solution pour ton voyageur)• Oser tes parti-pris : moins de monde, mais mieux• “Le client idéal, c’est (presque) toi” : parle avec ta vraie voix• Bonus : teaser Boost Week (22–26 sept.)🔗 Plus d’infos & inscriptions Boost Week : boostweek.fr💡 Envie d’aller plus loin ? Rejoins-moi sur les réseaux pour plus de conseils et d’échanges autour des gîtes et chambres d’hôtes !📲 Instagram : @yannjarno & @boostetongite🤗 Contacter Yen Bui : yenbui.fr 🎙Podcast Actions & Réservations : actions-reservations🌍 Mon site : yannjarno.com🤝 Rejoindre la communauté Booste ton gîte : commu.boostetongite.com🔔 Pense à t’abonner pour ne rien manquer et à laisser un avis si le podcast t’aide dans ton aventure. Merci pour ton écoute ! 😊Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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#62 Le super pouvoir du personal Branding avec Yen Bui

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