62: Respect Senior Travellers

Episode 62 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "62: Respect Senior Travellers" was published on October 31, 2017 and runs 0 minutes.

October 31, 2017 ·0m · The Digital Tourism Show

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Summary

Marketing to senior travellers can come across as patronising if not done correctly. Remember, today’s seniors were brought up in the swinging sixties so they invented modern individualism and freedoms. Don’t treat seniors as if they are dead already. They also crave excitement and adventure and want to experience local cultures. Seniors want value for money, not cheap deals. Your marketing should treat them with respect and you will find that they will remain very loyal to your business.

Episode Description

DigiTourShow #062

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