#62 Samantha Stone, Tech Product Launches

Summary Samantha Stone, author and CMO of the Marketing Advisory Network talks me about tech product launches, marketing and sales. Details Who she is, what she does; her book; complex sales process, what it is and how it differs from a simple process; launching and positioning a tech product, going to market, don't build for the largest audience; engineers might not have the skills needed to target a product; how to prioritize the right product for development; focus on differentiation but pick the right ones, four steps; differences between sales and marketing, when to hire those roles, pivoting is not always a good thing, marketing comes before sales.