#62 Scaling Your Direct-to-Consumer Business: Strategies for Growth | Nicolas Beaupré of Mateina

PROMO CODE: therectifiedpodcast20 ➡️⁠https://mateina.ca/discount/therectifiedpodcast20⁠ In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.  He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.  He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.  Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina. 00:00 Introduction and Guest Welcome 00:42 Discovering Maté in Lebanon 02:02 Nicolas' Journey to South America 05:43 Founding Mateina 07:31 Creating a Unique Brand 08:57 Expanding to Ready-to-Drink Products 12:50 Partnership with Andrew Huberman 18:02 Advice for Aspiring Entrepreneurs 25:06 Marketing Strategies and Community Building 29:31 Future Plans and Conclusion Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20 Mateina on Instagram: https://www.instagram.com/mateina/ Mateina on Tiktok: https://www.tiktok.com/@drinkmateina Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY