#62: The 3 lanes of fundraising, with Michael Dixon

Send us Fan MailYou’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing. But how do you move beyond fundraising communications to building personal, 1:1 relationships?On today’s show, we’re talking to Michael Dixon from Responsive Fundraising about a framework that will help you think about how to deepen the relationship with your donors beyond just fundraising communications. The framework is called The 3 Lanes, where each lane represents its own way of fundraising, and likely has a different meaning for your donors. So as you listen to our chat, see if you can categorize your own fundraising activities and strategies and see which lane they fall into. Responsive Fundraising website Michael Dixon on LinkedIn---➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.---- Interested in  working with a fundraising agency to grow your nonprofit?BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️ For more information, go here: www.buildgood.com