#62 - The Harsh Reality of Pipeline Generation in 2026 with Sendoso’s CEO

Pipeline generation is broken, and the old GTM playbooks no longer work.In this episode, Eric talks with Kris Rudeegraap, co-founder and CEO of Sendoso and former Account Executive, about the realities of building pipeline in 2026. From the collapse of single-channel outbound to the rise of AI-driven prospecting, this conversation unpacks what founders and sales reps need to understand to stay competitive.Kris shares how modern GTM teams are rethinking outbound, where AI adds real leverage versus noise, how the SDR role is evolving, and why relationship-driven selling still matters in an automated world. The discussion also explores multi-channel prospecting, the changing buyer journey, and how reps can retain long-term value as technology accelerates.This episode is designed for founders, GTM leaders, and frontline sellers who want practical insight into what is actually working right now and what the future of pipeline generation really looks like.Reach out below for:---Founder Led Sales Training and Support▶https://www.higherlevels.com/founders-course?via=youtube---B2B Sales Training and Consulting▶https://www.higherlevels.com/contact-us?via=youtube