62 - Transforming Content Creation: How to Align with User Intent in a Changing Digital World with Otterly's Klaus-M. Schremser

Your host, Thomas Watkins, talks with the Co-Founder of Otterly, Klaus-M. Schremser. Klaus shares his journey through the tech industry, highlighting his roles in startups like Wiki Docs and User Snap. Klaus delves into the effectiveness of TikTok as a B2B traction channel and the evolving landscape of SEO due to AI and large language models (LLMs). Klaus introduces Otterly, his current venture, which helps businesses adapt to these changes by understanding user intent and optimizing content strategies. Learn more about Klaus-M's work HERE.Connect with Klaus-M on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.