62: Virgin Money Giving and the future of fundraising platforms

Virgin Money has announced the closure of Virgin Money Giving (VGM). The announcement follows a strategic review of the fundraising platform following the end of its partnership with the London Marathon. The closure is massive news for the UK charity sector, as it raises important questions about the viability of donation platforms, the viability of older models, and the future of fundraising. Today’s podcast explores the future of fundraising considering VGM’s closure. The podcast will discuss, among other things, how big players are challenging the peer-to-peer model, the viability of third-party fundraising platforms, and the need for charities to futureproof against potential risks. Our host, Raabia Fazil (Customer Service Manager at Charity Digital) is joined by Meredith Niles (Former Executive Director of Fundraising and Engagement at Marie Curie UK), Matt Smith (Senior Consultant at Think Consulting Solutions), and Heather Stanley (Fundraising and Marketing Manager at Wycombe Homeless Connection) to discuss the future of online fundraising platforms.