#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple

Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace. On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google. He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.  ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.