#62 - Why sample consistency is everything

Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king. Pressed for time? Catch the key takeaways around the 51 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.