62. You Make It Happen: Learn How To Improve Your Business' Facebook Marketing Strategy In 2021 From A Facebook Community Trainer (with Heather Porter, Website Love)

Over the past few months, there have been a lot of changes at Facebook, especially with its advertising capabilities. And these changes have affected small to medium businesses the most. What exactly has happened? What can you, as a business owner, do to ensure your efforts on Facebook aren't wasted? And what are some other strategies you can implement to continue to grow your Facebook audience and leads?     We've asked one of our Vision Partners here at The Entourage to share with you the years and years of experience she has with Facebook, as well as the knowledge she's gained as 1 of 8 Facebook Community Trainers in Australia & New Zealand direct from Facebook. Heather Porter, Founder of Website Love, covers everything from the type of content you should be posting on Facebook today, to new features across Facebook, as well as how to work around the changes with Facebook advertising and recent Apple's iOS 14 update in this latest episode of The Make It Happen Show. Check it out now if you want to excel further in Facebook this year. Timestamps: 3:09 - Why you should treat Facebook and Instagram differently from Google 4:57 - How to simplify buyer decisions on social media by promoting a funnel, not a product 6:58 - What you really need to know about setting up Facebook ads 7:45 - The importance of building a community, not just a following 9:22 - Why Facebook Messenger and Instagram DM's is a great channel for marketing 10:22 - How to spark conversation on Instagram 13:15 - How e-commerce businesses can integrate its functions on Facebook 15:20 - How video content is key to promote your business 16:48 - Making the most out of Facebook ads with Apple iOS's new update