62 - Zena Amundsen

Zena Amundsen wants you to know that money is emotional. One of the emotions often associated with money is fear. That’s what Zena felt when she separated from her husband for 2 years, with 2 small children and absolutely no knowledge of her personal finances. It was during that time that she decided to stop worrying about money and start learning about it instead. Today she is a Certified Financial Planner, Certified Divorce Financial Analyst and a Certified Cash Flow Specialist. She’s got the financial knowledge but that’s only part of it. Personal finance isn’t just about graphs and rates of return. Money is emotional but we don’t talk about it that way. Realizing the current financial education system is lacking, Zena decided to write a book called “The Heart of Your Money” specifically to empower Canadian women to build a healthy relationship with money. Zena joined me from Regina, Saskatchewan to tell her personal finance story. NEXT EPISODE 63 - Cal MacWilliam