620 | How to Build Predictable Revenue with Memberships with Stu McLaren

Tired of unpredictable sales and chasing new customers every month?In this episode, I sit down with Stu McLaren—membership expert and author of Predictable Profits—to unpack how recurring revenue can bring stability and freedom to your business.We break down the four types of memberships (with real-world examples), how to start without a big audience, and how to sell without feeling salesy.If you're ready to stop hustling and start building predictable profits, this episode is for you.⏱️ Time Stamps + Highlights00:04:43 – The Reality of Unpredictable RevenueWhy feast-or-famine cycles create stress and how recurring revenue helps.00:14:18 – Different Types of MembershipsProduct, service, knowledge, and community-based models with practical examples.00:26:35 – You Don’t Need a Big Audience to StartStart small and scale—how 20 members turned into a 7-figure membership.00:29:48 – Selling Without Feeling SalesyUse stories and contrast to connect and convert—without high-pressure tactics.00:33:05 – More About StuWhere to get the book and connect with Stu for more membership wisdom.00:36:34 – ConclusionFinal encouragement to rethink your business model and reduce stress.Like our content? Help us reach more people! Click to leave us a quick review.