622: The real cost of undercharging

Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there. From pricing psychology to resentment, visibility and positioning, this episode is a powerful reminder that pricing is not just about money. It’s about how you value your work and how others value it too. You'll learn:  The hidden costs of undercharging beyond just lost revenue Why low pricing can attract the wrong clients and create resentment How to position your business intentionally instead of pricing from fear or self-doubt Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses  Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.