PodParley PodParley
PodParley
#623 CopywritingTips episode artwork

EPISODE · Jul 29, 2021 · 10 MIN

#623 CopywritingTips

from More than a Few Words · host Lorraine Ball | Digital Toolbox

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world.    This week, our guest, Breanna Gunn is a copywriting professional.  She shared tips on how to create content which gets noticed and drives results.  To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you.  Your readers are human, and they are selfish and self centered, so they want to read copy that is about them.  Where possible substitute words like you and your with "I".  Bring the reader into the conversation.    And finally, stop worrying about the word count and focus on being relevant.  Engage readers and search engines will notice. 

Episode metadata supplied by the publisher feed · Published Jul 29, 2021

What this episode covers

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world.    This week, our guest, Breanna Gunn is a copywriting professional.  She shared tips on how to create content which gets noticed and drives results.  To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you.  Your readers are human, and they are selfish and self centered, so they want to read copy that is about them.  Where possible substitute words like you and your with "I".  Bring the reader into the conversation.    And finally, stop worrying about the word count and focus on being relevant.  Engage readers and search engines will notice.

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

#623 CopywritingTips

0:00 10:23

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

EP 29: lemon juice

Oct 3, 2025 ·28m

EP 28: can you bless your enemies?

Sep 16, 2025 ·29m

🦋 Day 6 of Lose the Weight: health hacks

Sep 16, 2025 ·47m

🦋 Day 5 of Lose the Weight: movement

Sep 12, 2025 ·37m

🦋 Day 4 of Lose the Weight: nutrition

Sep 11, 2025 ·40m

EP 27: source is source

Sep 10, 2025 ·40m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of More than a Few Words?

This episode is 10 minutes long.

When was this More than a Few Words episode published?

This episode was published on July 29, 2021.

What is this episode about?

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world.    This week, our guest, Breanna Gunn is a copywriting professional.  She shared tips on how to create...

Can I download this More than a Few Words episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!