#625 Innovative PR Ideas

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox  Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  Our guest Mickey Kennedy explains it is not by sending another boring release about your product or service.  You need to be creative, finding a unique angle,.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.  Another tip is to look for industry blind spots, things no one in the industry is writing about.    Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights.