626: Dana Malstaff on Coaching, Sales Funnels, and How To Structure Your Online Course

Dana Malstaff is the CEO and Founder of Boss Mom. (https://boss-mom.com) She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego.  This show barely touches on how much depth Dana has as a businesswoman.  Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love. Some topic highlights: * The correct framework and how to build a great online course * How to create your sales funnel with the end result in mind * How to vet your coaching clients * How to focus on benefits of your offerings, and not the features * How she stays true to her brand, even with her imagery * Digs in deep about our “free to paid journey” * Is there a silver bullet of online course work? * How she refines her systems every week This just scratches the surface…this conversation is a true “writer-downer”, as I like to say.  Enjoy! Connect with Dana and check out her free webinar: How to Create a Great Online Course   Learn more about your ad choices. Visit megaphone.fm/adchoices