628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky

Fundraising doesn’t have to feel transactional—and it shouldn’t.This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.👉 Learn:Why community is your greatest multiplierHow to move from transactional asks to transformational engagementStrategies to turn supporters into passionate ambassadorsLessons from employee giving campaigns that sparked movementHow ethical storytelling and joy fuel lasting connectionPractical ways to build a platform for engagement and influenceEpisode HighlightsIntroducing the Multiplication Mindset and Redefining Fundraising (01:32)Community Voices: Sharing Meaningful Connections and Belonging (04:18)The Susan G. Komen Foundation Movement Strategy (07:14)4 Strategic Principles for Nonprofit Growth (22:29)Joy as a Strategic Multiplier (45:31)Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)Episode Shownotes: www.weareforgood.com/episode/628Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter