EPISODE · Jun 22, 2026 · 12 MIN
629: When your friends aren't your biggest fans
from My Daily Business Podcast · host Fiona Killackey
Friends and business can be a tricky mix, especially when you're putting yourself out there and the people closest to you seem silent. In this Quick Tip episode, Fiona explores why friends don't always engage with your content, why that doesn't automatically mean they're unsupportive, and the stories we can create when we're looking for validation online. She shares three practical ways to navigate these feelings, strengthen your confidence and focus on the people who are already cheering you on You'll learn: Why you're probably telling yourself the wrong story about silent followers How to communicate your needs instead of expecting people to read your mind Where to focus your energy so you feel more supported and confident online Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
What this episode covers
Ever wondered why friends watch your content but never like, comment or share it? In this Quick Tip episode, Fiona unpacks the assumptions we make about silence online and shares three practical ways to stop seeking validation from the wrong places and start focusing on the people who genuinely support you.
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629: When your friends aren't your biggest fans
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