#63: Building Your Personal Brand Today (Even In The Messy Middle) with BD Expert Ali Kunze

Do you want to build your personal brand -- but aren’t sure how or where to start?Today, we’re talking about why personal branding matters for leaders right now and how you can start building yours with intention.I'm joined by Ali Kunze -- a business development and marketing specialist who helps service-based business leaders build their visibility, brand positioning and client experience.What I love about Ali’s story is that it’s honest and still unfolding. After a 20 year corporate career, she didn’t leave with everything perfectly mapped out. But what she DID do that others can learn from is listen to that pull to do something different and intentionally develop her personal brand before she ever resigned.Throughout her career, Ali saw how often smart, successful leaders defaulted to reactive BD activities because they were busy and time poor. Today, she helps multiple clients intentionally design the client experience.In this week’s episode of The Career By Design Podcast, we explore how she made the shift into her own business, the power of building a personal brand and how it can help you grow your network, client base and career. You'll learn:How Ali made the leap from a 20 year corporate marketing career into her own consultancyAli's honest story of juggling motherhood with a high pressure role and the pivotal moment that led her to intentionally design a career on her own termsPractical advice for others navigating a career crossroads and moments of self-doubt in the messy middle of a career transitionTangible tips to build visibility and approach networking in a way which feels authentic -- EVEN if you struggle with confidence or aren't the loudest person in the roomHow to share thought leadership and grow an online presence without sounding 'salesy' or self-promotionalThe ONE shift to create commercially relevant content that attracts the right clients (not your peers)Exact steps to take NOW to start positioning yourself for the career opportunity you want in the next 6+ monthsSo hit play NOW -- and let’s dive in!Thanks for listening. If you enjoyed this episode, please subscribe and leave a 5 star rating and review. It helps more people find the podcast and benefit too!LINKS:Connect with Ali: → LinkedIn → WebsiteConnect with Stacey:→ Ready to find clarity, build confidence and create a strategy to take ownership of your career? Explore Ignite Your Career. Apply for your free 30 minute consult to get started.→ At a crossroads in your career? Take the FREE Career Success Code Assessment.→ Learn more about my services for individuals and organisations at staceyback.com or connect with me on LinkedIn or Instagram.