#63 Carving a Legacy | How Ty Caffey is Reviving Ski Skeller Sports | BAM BizTalk Podcast

In this episode of BAM BizTalk, Angel Garcia sits down with Ty Caffey, the owner of Ski Skeller Sports, to talk about building a thriving outdoor gear business in a place where snow is rare and passion runs deep.This conversation dives into the unique challenges and creative strategies behind running a seasonal, niche business in West Texas — from managing ski and snowboard inventory to adapting during COVID and connecting with both college students and families. Ty shares what it’s like taking over a 60-year-old brand and building trust across generations while keeping things fun, local, and true to its roots.Whether you're into outdoor sports, niche retail, or small-town entrepreneurship, this episode delivers practical insights for building a business that lasts.Topics Covered: 00:00 Intro 02:15 The history of Ski Skeller Sports 06:40 Why a ski shop works in West Texas 10:20 How Ty transitioned into ownership 14:00 Serving seasonal markets and pricing for different customers 18:45 Marketing to both families and college students 22:10 Navigating COVID closures and pivoting strategies 28:35 Wake surfing, snowboarding, and trending gear 32:50 Community involvement and partnerships 37:20 What it takes to revive a legacy brand 40:00 Founders Blend and the power of local connectionsGuest: Ty Caffey – Owner, Ski Skeller Sports 🔔 Don’t forget to like, comment, and subscribe for more deep-dive conversations with innovators and entrepreneurs from across Texas.📲 Follow us: Website: ⁠bamconsulting.com⁠ Facebook: BAM Ventures - Your Business Sidekick Instagram: bam_ventures_business_sidekick #BAMBizTalk #SkiSkeller #EntrepreneurshipPodcast #SmallBusinessSuccess #MidlandTX #WestTexasBusiness #SeasonalBusiness #OutdoorRetail #SkiGear #WakeSurfing #LocalLegacy #SmallBusinessOwner #BusinessPodcast #FoundersBlend #RetailSuccess