#63 - Chatting With James MacPherson: Most equipment rental businesses are not utilizing the data they collect

James MacPherson has over 18 years in the equipment rental industry, working at companies such as Coates Hire & Onsite Rental Group. He worked his way through various customer facing roles within the branches but would eventually find a passion for pricing & data. Today James is a specialist in analysing equipment rental rates, while also helping rental companies better utilize their data through reporting solutions. From this passion, James would go onto start his own company called Wolf and Bear Services, where he provides consulting services to the equipment rental industry.Get in contact with James - [email protected]://wolfandbear.net.au/This podcast episode was sponsored by Arrow. Tired of manual data entry into your CRM? Does your current CRM slow you down? It’s time to build and close deals from anywhere. Remove the manual data entry, create and send quotes in 3 clicks with Arrow. Finally, a powerful way to close deals on your phone. See Arrow in action at the American Rental Association Show in Las Vegas on October 17th - 20th.Learn more about Arrow: https://www.rentalarrow.com/podcastGet in contact with The Rental Journal PodcastWebsite: https://www.therentaljournal.com/contact-usEmail: [email protected]