#63: Counting the calories in your Recruitment or Search Business

This Monday gone we met up with some the members of the "Recruitment Marketing Elite' mastermind group in London. And while we were having dinner I got talking to one of my clients Neal about health and fitness and in particular, diet. See, one a bad habit that he'd picked up was that when he was hungry, he'd go to the fridge and just eat whatever took his fancy without any thought about the consequences. And so to try and kick the habit… He'd recently downloaded an app for his iPhone that allowed him to measure how many calories certain meals or drinks had before he consumed them. And even though it could be argued that not all calories are bad and perhaps it isn't the most important metric to measure it was working for him. He didn't have to develop any new skills, didn't have to work hard… But simply by being aware of the number of calories he was consuming it caused him to think twice about what he was eating. And this is something that can be directly applied to your Recruitment or Search Business. There's a well know quote from business author Peter Drucker who says: "Everything you measure improves." And I've found this to be true both in personal life and business life. In this podcast we talk about the importance of tracking key numbers if you want to increase revenue and profits.