#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do Instead

Digital marketing is often sold as the ultimate solution for business growth—but is it always the right fit?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.Discover the potential downsides of over-relying on digital tacticsLearn how to build trust and authority through authentic engagementHear Tom’s unique perspective on leveraging podcasts and conversations for growth🎁 Grab your FREE copy of Tom’s book here: interviewvalet.com/handsonTune in now to challenge the digital marketing status quo—and explore a smarter way to grow your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.