#63 | Why Agriculture Needs Better Storytelling, with Cathy McHugh (Livestock SA)

Gillian sits down with Cathy McHugh, Communications Manager at Livestock SA, for a deep dive into why agriculture is so bad at telling its own story — and what to do about it.📖 Cath's Career Path — from stenographer to the Adelaide Crows, SAFM, Channel 10, and seven years as unit publicist on McLeod's Daughters, before landing in ag comms🐎 The McLeod's Daughters Effect — how one TV show changed the gender balance on Australian cattle stations, and why representation matters more than the industry gives it credit for🔍 Losing the SEO War — why animal activist groups have dominated online search results on agriculture for years, and why investing in communications isn't optional anymore🤝 Working With (Not Against) Rural Media — why farmers need to stop expecting favours from journalists just because they cover ag, and how a good working relationship pays off when things go wrong💬 Kathie's Top 3 Tips for Telling Your Story Outside Agriculture — don't be humble, believe in your story, and take it beyond your own communityPlus: AI, search visibility, and why staying silent online means becoming invisible.💕 Support Our PartnersTHANK YOU TO OUR PODCAST SPONSORS!Farm Table – Your online hub for all things ag, connecting farmers with resources, events, and opportunities. Check them out at https://farmtable.com.au/Book Box - Use code Fabulous15 for a special discount at checkout! Start your next chapter here → https://bookbox.au/Email us - [email protected] to the newsletter: https://tr.ee/qd6wlKKB1W#AgsolutelyFabulous