63. Globalization in Programmatic Talents

This week in the Sensei's corner, we welcome back Brian Dolan, CEO and founder of WorkReduce and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations. This week's topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent. We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it's made an impact on their businesses, and how social media has positively impacted them. We wrapped up this week's conversation with the discussion on if language is still considered a barrier of entry. Connect with: Brian Dolan: LinkedIn WorkReduce: Website | LinkedIn Leo Faya: LinkedIn Above Zero, LLC: Website | LinkedIn Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter Timestamp: 00:00 - Podcast Intro 01:26 - Guest Introduction 04:23 - The Great Resignation 09:58 - The Programmatic Meetup 12:09 - How To Follow Through 16:15 - Investing in People 18:21 - Talent Investment 26:40 - Talent Globalization 30:15 - Impact of Social Media 32:30 - Is Language Still A Barrier Of Entry? 39:22 - Last Remarks 49:13 Podcast Outro