#63 How to Run a Successful Home-Based Whitening Studio

This week, we're heading to New Mexico with Gena — a licensed RDH who's been running a thriving teeth whitening business since 2022… all from home! 🏡🦷 From starting at home, moving out into a studio, pivoting back to a home-based setup, and still pulling in pageant queens and dentist referrals — Gena proves that professionalism isn't about your location, it's about your reputation. 💡 Inside this episode: 🏠 What it's really like running a whitening biz from home 👑 How Gena tapped into niche markets like pageant communities 🧲 Attracting clients (and dentists!) without a storefront 📉 What didn't work — and how she bounced back stronger This episode is a must-listen for anyone building from the ground up and wanting real talk on how to make a home-based model work like a pro. Follow Gena: brightersmilesby_gena 🎧 Available on: Spotify | Apple Podcasts Thanks to our sponsor, Fern Whitening Supplies – always happy to help, let's grow your clinic. 📦 www.fernwhiteningsupplies.ca