#63: Insights from the Association CEO Index with Sarah Morgan

In this episode of the Association Hub Podcast, we’re joined by Sarah Morgan, the Managing Director of Bespoken and creator of the thought-provoking Association CEO Index Report. Sarah shares her journey from journalist to corporate communicator, explaining how her experience working with an association led her to establish her own agency. During our conversation, we explored the key insights from the Association CEO Index and how it may shape the future of the sector. We discuss what makes a career in associations so rewarding, with 89% of association CEOs reporting high job satisfaction while also addressing the challenges leaders face, including exhaustion, conflicting priorities, and limited budgets. Sarah shares stories from her interviews with association leaders, highlighting the dedication, purpose, and community spirit that sustain them despite the obstacles. We also discuss what needs to change to attract and support the next generation of association leaders and how associations can position themselves as meaningful and viable career options. 📌 Want to dive deeper? Download the report at associationceoindex.com.au, you can also reach out to Sarah via her LinkedIn https://www.linkedin.com/in/sarahmorgancommunications/.   Listen now to learn what makes association leadership such a unique and fulfilling profession. Don’t forget to follow, subscribe, and share this episode!