63. Knowing Your Target Audience

Buckle up Buttercup because we are about to unlock a whole new level of success! Straight out of the gate, I want you to know that I'm running a free Master Class webinar on 8/8 to help you overcome the objections you might be experiencing in your business. You won't want to miss it! But today we're talking about reaching our ideal customer and knowing that it's okay if not everyone fits that description. The goal is not to niche down so much that you exclude a large group of people. Instead, I encourage you to look beyond your initial assumptions and be open to connecting with a wider range of people. I share my favorite Christmas Hallmark movie reference because I think it fits perfectly with this topic. Your content should speak for itself and by expanding your network and engaging with the right people, you can allow potential clients to discover your services and decide if it aligns with their needs. Have conversations with those who show interest and don't let those who are not their target audience discourage you. When you learn how to change your mindset and handle the objections you'll start to see your business grow exponentially! Don't miss my webinar: 3 Mindset Shifts to Overcome Any Objections on 8/8 at 12:00 pm EDT! [00:01:14] Hallmark Christmas movies and how they relate to selling. [00:04:58] Target customer identification. [00:09:05] Overcoming obstacles in business. [00:14:12] Talking to ideal people. [00:18:19] Network marketing growth opportunity.