63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business

Most founders think more PR equals better results. It doesn't.In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach.In this episode:Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]