PR Made Simple

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.In this episode:Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.In this episode:Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Most founders think more PR equals better results. It doesn't.In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach.In this episode:Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.In this episode:What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves are working when everything else feels harderWhat the founders getting the best results all have in commonAnd how to take these learnings into the rest of 2026 And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Think you don't do PR? Think again.In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.In this episode:What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the authority gapWhat to do right now to start making what you've already built work harder for youAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

The last few episodes we've talked about what's holding you back. Today we're flipping it.Because PR and authority building IS working -  and I've got the evidence to prove it.In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage. In this episode:Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right nowThe real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts throughWhy social media is your shop window, not your whole strategyHow to get started without overwhelming yourselfUse the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st Marchhttps://www.theprset.com/offers/SkzdLWcQ/checkoutInterested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-callAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)Most people think PR is one and done. You get press coverage, you post about it, you move on. But the founders getting the best results from their PR? They're doing something completely different.In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.I'm also walking you through the exact process:How to get clear on what you want to get known for before you pitch anythingHow to identify the right opportunities for your business (not just any opportunities)How to pitch with an angle that lands - and then send the f*cking emailHow to amplify what you get so it keeps working long after the moment has passedBecause this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshopAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.We cover:Why visibility and authority aren't the same thing (and why this matters more than ever)The real research process premium clients go through before they bookWhy you're actually way more qualified than you think - at every revenue levelWhat journalists and PR gatekeepers are genuinely looking forHow to build the authority infrastructure your clients need to find youAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call.Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership We cover:Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her -  and why it was one of the best things she's ever doneHow she landed a national press opportunity on day one of joining my DIY PR membershipWhy your existing network is your biggest PR assetThe honest reality of a tough business year and why building foundations mattersFind out more about Nicola:https://www.nicolapye.com/https://www.linkedin.com/in/nicolapye/https://www.instagram.com/nicolapye.theleadershipcoachAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode:Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is more important than Visibility hereAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.In this episode:Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic.Think about one pitch you've been putting off. One email sitting in your drafts.And send it today.Not tomorrow. Not when it's perfect. Not when you feel braver.Today.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.Here's what actually grows your business:Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.Instagram is ONE channel. It shouldn't be your ONLY channel.In this episode:Why 99% of businesses are struggling with Instagram (it's not just you)Where my clients actually come from (the real data)How to break out of your bubble and reach new audiencesWhy authority beats audience size every timeStop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.Connect with Caroline:https://www.carolinecopp.co.uk/https://www.instagram.com/carolinecopp/https://www.carolinecopp.co.uk/scaling-wellness-podcastAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.Three steps to get known:Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post.Stop waiting to be asked. Make 2026 your Get Known year.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.What You'll Learn:How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building your profile months (not weeks) before publicationThe power of "dancing on other people's dance floors" through charity partnerships and expert collaborationsHow to create newsworthy campaigns around awareness weeks and national curriculum changesWhy small PR wins matter just as much as the big ones and how they build momentum over timeFind Dani athttps://eco-able.co.uk/https://www.instagram.com/eco_ablehttps://www.linkedin.com/in/danielle-seatter-ec0/https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Welcome to 2026!  Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.In this episode, we dive deep into:Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings.Find Caroline at https://www.caroline-britton.com/https://www.instagram.com/carolinebrittoncoachingAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.Here's exactly how putting on my big girl pants transformed my business (and bank balance).In this episode, I'm getting real about:- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret- -  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching-  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courageHere's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone.The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss:Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compoundsWhy being responsive beats being perfect every single timeWhat actually happens when you stop treating PR as optional and bake it into your business strategyThe wobbles successful people have (spoiler: they're constant) and why they keep going anywayFind Dr Anna at https://www.dranna.co.uk/https://www.instagram.com/drannacolton/And find her very brilliant book here https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it.In this episode:Why our relationship with Instagram has become unhealthy (and what to do about it)The joy that comes from brilliant PR opportunities vs. checking your reach dailyReal member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expertHow to build a business that isn't dependent on one platform's algorithmWhy starting your PR in December sets you up for momentum in 2026Ready to break up with algorithm dependency? Let's do this.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

You're showing up. You're putting yourself out there. People see you.But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you.What You'll Learn:Why being seen isn't the same as being known for what you doThe visibility myth (and why it's keeping you stuck)What actually builds reputation and authority that converts clientsWhy third-party credibility works faster than any amount of visibilityHow to move from "people see me" to "people seek me out"Real examples of business owners who've made the shiftAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.In this episode, Lauren shares how she:Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press coverageFind Lauren On LinkedIn https://www.linkedin.com/in/lauren-o-donnell-2a513a49/http://oatsu.co.ukAnd don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November https://www.theprset.com/DIY-MembershipAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.In this episode, you'll discover:Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)How to stop overthinking and start owning your expertiseThe difference between staying busy on social media vs. actually moving the needlePractical ways to make PR part of your everyday business routine (without it taking over)Why someone less qualified than you is landing the opportunities you wantYou're ready. The only thing standing between you and those PR opportunities is you.Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London.2026 is just around the corner. Let's make it the year you finally step into the spotlight.Find out more about Get Known In A Day here:https://www.theprset.com/get-known-in-a-dayAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.In this episode, I break down:Why we're in a trust recession:The guru era fallout and why people have been burnedThe post-2020 shift and what's changed economically and culturallyWhy the traditional business growth tactics of the past 5 years are dyingThe AI factor making it harder to know what's realThe four ways PR builds trust when trust is scarce:Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)Building your personal profile so people feel like they know you before they hire youWord of mouth and recommendations - the most trusted form of marketing, especially nowHuman connection in an AI world - being provably human is your competitive advantageThis isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free.The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.In this episode:Why networking and "just sending the F*cking email" beats paid ads every timeHow to set PR boundaries that protect you (lessons learned the hard way)The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and whyWhy awards gave her business and community credibility and morale boostWhat happened when Sophie Ellis-Bextor slid into her DMsConnect with Ro: https://www.theshecollective.co.uk/https://www.instagram.com/theshecollective_uk/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.What you'll discover:Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imaginedHer strategic approach to guest selection and why she doesn't accept every pitchHow to use podcasting as a PR tool, not just marketingThe art of spotting trends and making your pitch about the bigger pictureHer refreshingly honest take on wearing multiple business hatsEssential advice for nervous first-time pitchersListen to Emma's Podcast Middling Along HereConnect with Emma on LinkedIn hereFind out more about working her hereAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

You've been building in the shadows long enough.If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.In this episode, you'll discover:Why "personal brand" and "visibility" are problematic terms that might be holding you backThe four big blockers keeping female entrepreneurs hidden (and how to overcome them)The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boostHow to use storytelling without oversharing your private lifePractical first steps to start getting known for your expertiseSomeone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:https://www.theprset.com/get-known-autumnAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR resetSign up for the wait list for Get Known here And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss:- What Imposter Phenomenon is and what we can do about it- Comparison culture and how to navigate it (it's not what you think!)- The peer group paradox- The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successesIf you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. Find out more about Leila's work:LinkedIn https://www.linkedin.com/in/leilajaneainge/Website https://www.leilaainge.co.ukInstagram https://www.instagram.com/leilaainge/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn:The key habits Pippa sees again and again in the most successful female founders Why “just taking action” is the real game-changer — even if it’s messy How defining your own version of success helps you stand out in PR (and life)The art of not caring what other people think (and why that’s your superpower) How to position yourself with clarity so opportunities come your way Why systems and data don’t have to be scary (and can actually free you) Why doing it alone is not the vibe — and what kind of support to look for"None of these things require a big budget or years of experience. They’re just choices about how you show up."And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss:- Why ads fail - The PR & Ads Power Combo that builds trust and reach- How Sophie's built her own profile as a go-to expert in the space - How to get started with ads And if you want to find out more about Sophie's work:Connect with her on Insta hereHer Audience Builder Course hereFind out more about her Mini Mind here And her Mastermind (that I'm in and highly recommend) here(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership.You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick!Find out more herehttps://www.theprset.com/DIY-MembershipAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.TakeawaysNot all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just as valuable as wins.Networking opportunities arise from award ceremonies.Be strategic about which awards to enter.Understand the costs associated with entering awards.Awards should align with your business objectives.Leverage award wins for ongoing PR efforts.The examples Pippa uses in the episode:https://eco-able.co.uk/about/https://www.linkedin.com/in/danielle-seatter-ec0/https://www.pripri.co.ukhttps://www.ambustum.co.uk6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkoutAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey. What You'll LearnWhy "strategy" isn't scary: Alice's simple definition that will change how you think about planningThe power of "scars not wounds": How to share vulnerably without oversharingHer 6-month consistency rule: Why most people give up before their efforts have a chance to workThe "everything I can control" approach: What Alice focuses on instead of outcomesProduct vs service PR: Key differences and what works for eachIntegration secrets: How to amplify your PR through your existing marketingConnect with AliceWebsite: alicebenham.co.ukInstagram: @alice_benhamPodcast: Starting the ConversationBook: The Digital Marketing HandbookAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.  The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.Top PR Lessons from James:Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened upSend those emails!! Almost all his major opportunities came from him initiating contactBuild and nurture genuine relationships with media contactsKnow what you stand for (and what you'll say no to)Balance strategic planning with staying open to unexpected opportunitiesUse writing (articles, books, social posts) to clarify your message and reachWork with coaches or mentors to gain clarity on your positioningFind out more about James:Sofa Singers - https://www.thesofasingers.comhttps://www.james-sills.comhttps://www.instagram.com/jsillsmusic/https://www.linkedin.com/in/jamessills/https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.Key Topics Discussed:What trends mean for small business owners and why they matterHow consumer behaviors are shifting in 2025Using authenticity and storytelling to connect with customersExperiential marketing opportunities for both online and brick-and-mortar businessesBuilding community through various channelsPractical ways to stay updated on emerging trendsNicole's personal journey with PR and visibilityFind Nicole:https://thebuyerandretailcoach.comhttps://www.instagram.com/thebuyerandretailcoach/https://www.linkedin.com/in/nicolehigginsuk/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell -  coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store:How Rebecca went from "I'm not ready for press" to bagging  publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly want in businessRebecca's approach to separating herself from her business - Why stepping into your "business owner character" might be the key to conquering those nervesRebecca's Practical tips for getting over the "I'll just wait until..." syndrome that's holding you backStarting small but dreaming big: why your existing network is your PR secret weaponFinding your PR sweet spot where your natural talents shine throughThe magic that happens when you take those small, brave steps forwardMeet Rebecca: Rebecca Cracknell is the coach, mentor and teacher for women who are building the businesses that will change their lives.Rebecca works with women at pivotal moments in their journey; those who are ready to challenge themselves through new opportunities, rewrite the stories about what’s possible for them and finally experience their true potential. The women she works with are bored by simply striving for surface level success and are craving a life where they get to build something that reflects who they truly are and allows them to fulfil their unique purpose with real passion.https://www.linkedin.com/in/rebecca-cracknellhttps://www.instagram.com/rebeccalcracknell/Get KnownPippa's six week group sprint that's focused on getting you known for what you do and taking the action to make it happen. Doors close on 19th May - find out more here https://www.theprset.com/get-knownAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. From practical pitching tips to mindset transformation, authenticity and tracking the data, Liz offers her own strategies to embrace rejection and use it to boost your business. Key Takeaways:Rejection often leads to unexpected opportunities and growthThe volume approach to pitching increases your chances of successAuthenticity resonates more than perfection when reaching outCelebrating small wins maintains momentum through challengesVisibility consistently puts you in consideration for new opportunitiesDocumenting your journey provides motivation and perspectiveRejection is not just normal but necessary for creative business successFind out more about Liz:https://www.lizmosley.net/Get your own Rejection Challenge merch here:https://www.lizmosley.net/rejection-sticker-chartand her podcast is https://buildingyourbrand.net/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.Join Pippa as she shares practical tips to:Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparation and mindset shiftsIntegrate PR seamlessly with your existing marketing effortsImplement a simple 15-minute daily PR habit that gets resultsWhether you've been overthinking your PR approach or avoiding it altogether, this episode gives you the framework to move from paralysis to progress. As Pippa says, it's time to "send the f*cking email" and start getting the PR your business deserves!And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity. TOP TAKEAWAYS Finding New Purpose: How life's unexpected turns can lead to meaningful new directionsAuthenticity as Strategy: Why genuine connection forms the foundation of effective PRStrategic Communication: Thoughtful approaches to maintaining presence and relevanceValuing Expertise: Practical wisdom on recognizing and charging for your unique knowledgeBuilding Media Presence: The reality of creating lasting impact through consistent effortEmotional Resilience: Navigating public visibility while protecting your wellbeingPurpose-Driven Advocacy: Using personal experience to create positive changeFind Liz in Instagram hereMore info on her website hereHer podcast hereHer YouTube hereAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.What We Cover:Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differentlyCommunity Building: The power of authentic connections and how Nicky grew her audience by being intentional with her contentNetworking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female foundersTop Takeaways:Why podcasts are a brilliant PR tool for creating genuine connectionsHow to find your voice and stand out by discussing topics you truly care aboutThe importance of "throwing mud at the wall" rather than overthinkingWhy your network is often your most valuable business assetHow standing for something attracts exactly the right people to your brandWhy you need to stop overthinking and get on and do itFind out more about Nicky and her brilliant network, events and Wilder Live: https://thewildercollective.co.ukConnect with Nicky on Insta here and on LinkedIn here And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the right collaborators - plus how to make sure they work hard for your business to help you achieve your goals. Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucywoolfe/and here: https://www.thescaleupcollective.comThese are some of the tools that Lucy Mentions in the chat:https://dripify.io/ https://meetalfred.com/ https://www.opus.pro/ https://www.perplexity.ai/And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business.  Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand.Key takeaways:A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focus and accountability.Networking is essential for getting known for what you do.Staying informed about what's going on out there is important Having a list of PR opportunities helps Whether you're struggling to find time for PR or looking to enhance your current strategy, this episode provides actionable steps to make PR an effortless part of your business routine. Perfect for small business owners, entrepreneurs, and anyone managing their own PR.And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works!++There's some swearing in this episode!++00:00Mindset Matters in PR03:11Taking Action: The Shift from Waiting to Doing05:58Building Confidence: The Power of Positive Feedback08:47Setting Targets to help focus12:11The Feisty Era: Embracing Boldness in CommunicationAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't:Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for you business Smart partnerships that could actually work for your businessThe affiliate game: worth playing or not?Save yourself some cash and frustration - this is the episode you need BEFORE that next sales call from a magazine ad rep!And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included:- What a press release actually is- Whether you need a press release (and if you don't what you might need instead)- Why you should look at the press releases role as the supporting actor rather than the lead role- The format your press release should be in- How to incorporate it into your pitch And once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.  From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business.  Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 00:00Introduction to PR Opportunities03:08Overcoming Imposter Syndrome06:00The Pitching Process08:59Preparation for Public Speaking11:48The Impact of Speaking Engagements14:59Future Plans and Community SupportAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.  In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)Get ready to discover:Why your brain might be playing tricks on your PR efforts (and how to turn the tables)The real reason you're procrastinating about that pitch emailHow to become besties with your inner critic (yes, really!)The mindset shifts that could transform your PR game overnightIf you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business.This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction. Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert hereAnd once you've had a listen you can: - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PRFind out more at www.theprset.com Book a discovery call with me to chat more here or email me [email protected]