Control vs Automation in RSAs - Joe Williams [PPC Zone Jun 2026]

Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026   Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises in scaling accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Search, and Paid Social.   You can find him on LinkedIn: http://linkedin.com/in/joseph-williams-196601aa   For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026    PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com & Optmyzr https://www.optmyzr.com/?ref=ywu3y2m & Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1  [affiliate links]   Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry