#63 - Shepherding Data for Seamless Experiences

from Real Talk about Marketing · host Acxiom

The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Episode metadata supplied by the publisher feed · Published Dec 3, 2024

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#63 - Shepherding Data for Seamless Experiences

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