#63 Social Proof Is Critical
from The Sam + Jo VA Show Hosted by Sam Browne & Jo Jensen
One of the most effective marketing tools for a virtual assistant business is social proof. We talk a lot about the 'know, like and trust' factor being key in converting leads to paying clients. Social proof is the trust part of this equation. Showing leads that your VA biz has supported x number of happy clients through testimonials, online reviews, case studies and statistics, highlights that your business is legitimate, credible and yes – trustworthy. Social proof is a powerful psychological factor when it comes to sales and when done well will showcase the part you’ve played in your clients’ successes and will counter any objections leads may have when it comes to hiring a VA. In this episode you’ll learn: Why social proof is so important. How to make your social proof credible. How to make it easy for clients to provide testimonials. Join the Scale It! Mastermind for established virtual assistants looking to level up their business. Make more money, get more clients and grow your team today! Sam + Jo xoxo
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