63. The Now and The Future of DirectTrust’s Strategy and Involvement In Healthcare

For over a decade, DirectTrust has been committed to establishing trust in a connected world. Learn more about how they've grown, and what's next. Today Sandy is chatting with Kathryn Ayers Wickenhauser, the chief strategy officer for DirectTrust. Their conversation centers around how DirectTrust has grown and what the future holds for the company and the world of app accreditation and security compliance. To learn more about DirectTrust’s Annual Conference, check out their LinkedIn page, official website, or follow them on Twitter/X. In this episode, they talk about: What DirectTrust offers in terms of accreditation, trust services, and creating regulatory standards How healthcare providers can integrate trust services into the technology they use The merger between EH NAC and DirectTrust and its implications for accreditation and compliance DirectTrust partnerships with other healthcare partners The value of health app accreditation in the uncertain world of app security The erosion and rebuilding of trust in the cybersecurity landscape DirectTrust’s Annual Conference (September 22nd through 25th) A Little About Katheryn: Kathryn Ayers Wickenhauser, MBA, CHPC, CHTS, is DirectTrust’s Chief Strategy Officer, supporting both the short- and long-term organization vision through leading community engagement, communications initiatives, and strategic partnerships, while influencing nationwide standards, technology, and policies for health information sharing and trust among diverse healthcare providers. With over 15 years in health IT, Kathryn has played key roles in modernizing healthcare technology, including serving as a HIPAA privacy and security compliance officer and promoting health data interoperability. Her insights have been featured in numerous health IT blogs, podcasts, and journals. She was honored as one of Healthjump’s 2023 10 Healthcare IT Leaders You Should Know and the 2022 Healthcare and IT Marketing Community Marketing Professional of the Year. Kathryn is particularly proud of creating the Interoperability Hero and Team Interop initiatives, which highlight her commitment to advancing health technology.