#63: The real agency AI divide: data, commercial models, and what's next

Welcome to Agency Business.This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different.The Agency Business podcast is part of the Marketecture Media podcast network.Reach Out:Subscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Episode metadata supplied by the publisher feed · Published Mar 23, 2026

Embed this episode

Attribution link and audio player

NOW PLAYING

#63: The real agency AI divide: data, commercial models, and what's next

0:00 21:51

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!

Frequently Asked Questions

How long is this episode of Agency Business?

This episode is 21 minutes long.

When was this Agency Business episode published?

This episode was published on March 23, 2026.

Can I download this Agency Business episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!