#63 Throxy: The outbound company that ignored LinkedIn completely | Arnau Ayerbe

Arnau Ayerbe left JP Morgan at 23 to build Throxy — an outbound company that ignores LinkedIn completely and sells into manufacturing, logistics, and construction using AI agents and human cold-callers. They just raised 6.2 million from Base10 after going through YC. Today we're getting into the contrarian bets, the co-founder dynamics of building with your best friend since age 14, and why he thinks SaaS is already dead.Key Discussion Points:🔥 How AI is revolutionizing sales processes and what it means for the future of sales teams🤖 The surprising benefits of taking a contrarian approach to sales and marketing📈 The importance of human capital in delivering results and driving revenue growth🚀 The challenges of scaling a startup and finding top-tier talent to drive innovation🌎 How location and hiring practices can impact the success of a sales development representative team💡 The need for a service-oriented approach to sales and the benefits of performance-based pricingTimecodes:0:00 - Introduction0:22 - Transition from Finance to Startup Life3:05 - The Mission of Throxy: Automating Sales4:25 - Building a Team: Co-founders and Early Projects6:20 - The Role of Human Cold Callers in Sales7:43 - Explaining Throxy: Service vs. Software9:02 - Targeting Non-Traditional Markets for Sales10:30 - The Importance of Human Touch in Automation11:32 - Fundraising Challenges and Investor Perspectives13:26 - Pricing Model: Performance-Based Revenue14:43 - Setting Up Operations in Cape Town15:55 - Lightning Round: Key Insights and Lessons17:33 - Overrated Advice from Y Combinator18:21 - Essential Tools for Startup Success20:09 - Learning from Mistakes: Early Missteps at Throxy22:05 - Current Challenges and Future Growth Plans23:50 - Conclusion and How to Connect with ThroxyImportant Links:You can reach Arnau Ayerbe at https://www.linkedin.com/in/arnau-ayerbeVishesh, your host at https://vishesh.spaceCheck out Throxy at https://throxy.comP.S. Hands hurt while you use the keyboard or mouse?https://tryneo.dev🎙️ Subscribe for more episodes!#Episode63 #VenturingWithVishesh #Startups #Entrepreneurship #startups #entrepreneurship #venturingwithvishesh