63: What Your Customers Really Want

In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. A lot of clients may be looking for results when they join a gym, but there’s a large number of them who join because they want to be part of a community of health-conscious people. Those clients are just as important to a gym business as the rest, and so keeping them happy is key.If you’ve got a retention issue at your fitness facility, or you’re looking to improve your client experience in general for increased growth, then this episode is for you, so don’t miss it.Key Takeaways:The client who has a gym membership, but hasn’t been to the gym in 4 years (02:40)The client is part two of success (05:01)Making your gym your clients’ third place in life (home-work-gym) (06:30)Creating a relationship with your client on the training floor (07:55)Customer experience is the only way, just give them the pickle (11:35)The importance of aligning the expectations your clients pay for with the delivery of service (16:42)Acting as the consumer to see what your clients see so you can figure out what you need to fix immediately (22:17)Additional Resources:Marketing Talk with Fitness Professionals Facebook Group--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!