631 - The PR Strategy You're Missing: How to Get Featured and Build Authority Without Pitching 24/7 (Part 2 of 4)

You know you’re great at what you do, but how do you get more people talking about it?In this episode of our PR and AI Visibility summer series, Holly sits down with publicist and author KJ Blattenbauer to break down how entrepreneurs can build credibility, attract opportunities, and become known as the go-to expert without spending every day on social media.With nearly 30 years of experience in public relations, KJ shares why sustainable visibility is less about chasing attention and more about creating a clear message, owning a distinct point of view, and building authority assets that continue working when you’re offline.You’ll learn how to clean up your digital presence, write a stronger media pitch, use AI without losing your personality, and approach rejection as useful data—not personal failure.00:01:45 — What building a life-first business means to KJ00:02:55 — Creating “calm money” through predictable income and strategic visibility00:04:05 — How boundaries, rest, and protecting your peace improve your business00:05:15 — Why success is now about leverage, systems, and peace00:05:50 — What sustainable visibility looks like in practice00:07:00 — The first step: refining your positioning statement00:07:35 — How to get your digital “house” in order and build trust00:09:20 — “You’re a big deal—act like it” and the truth about expertise00:11:05 — What public relations really means beyond books and press coverage00:13:25 — How to develop a clear, quotable point of view00:14:35 — The five-sentence media pitch and why brevity matters00:19:50 — Three ways to build authority and strengthen media relationships00:22:10 — How to handle rejection and treat every response as data00:23:20 — How to use AI for PR without losing your human voice00:25:40 — A free resource for finding media and expert opportunities00:26:50 — The long-term visibility habit that builds stronger relationships00:28:35 — KJ’s mindset reset before a major media appearance00:29:10 — The advice KJ would give herself at the start of her PR careerCONNECT WITH KJ:Website: https://www.hearsaypr.comInstagram: https://www.instagram.com/KJBlattenbauer🔗 LINKS MENTIONED:🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz👉 Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift🌎 Website → www.hollymariehaynes.com📲 Instagram → @thehollymariehaynes🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat