631: What if friction isn't the problem?

We're constantly told to make life and business easier. Automate more. Remove every obstacle. Eliminate friction wherever possible. But what if not all friction is bad? In this episode, Fiona explores why some of the most uncomfortable moments in business are often the ones that lead to the greatest growth, and why it's worth questioning whether the thing you're trying to avoid is actually the thing that could move you forward. You'll learn: Why removing every obstacle isn't always the answer How to tell the difference between unnecessary friction and productive discomfort Two simple questions to help you grow your business with more intention Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.